The News Courier in Athens, Alabama

Business

April 2, 2012

Mark White earns marketing professional certificate

Mark White, who recently served with Jeanette Dunnavant as Limestone County Tourism Association’s Tourism Director,  has earned certification as a Travel Marketing Professional after completing the three-year program of the Southeast Tourism Society (STS) Marketing College.

White was one of 78 new TMPs recognized at the STS spring meeting in Tunica, Miss.  STS Marketing College started in 1992, and 706 people have earned TMP certification.

The STS Marketing College is a professional development program that for one week each summer turns the facilities of North Georgia College and State University in Dahlonega, Ga., into a laboratory to teach tourism marketing.

“There is not another program like ours in the country; we are the envy of travel professionals in other regions,” said Bill Hardman, president and chief executive officer of STS.

Tourism ranks as the first, second or third-largest industry in the 12 STS states that stretch from Virginia to Louisiana.

Course topics include special events marketing, media relations, tourism advertising, vacation research, crisis management, heritage tourism and community/rural tourism. After the classroom work, students also must complete a project that relates to their employment.

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