The network began TV broadcasts in 1939 and produced TV's first star in 1948 when Berle became a beloved figure. GE bought NBC back in 1986 for the cash flow. Though it faced fierce competition over the decades, NBC was formidable in the 1990s, with Thursdays declared a "must-see" night of television.
As part of Comcast's takeover, NBC Universal changed its corporate logo to NBCUniversal — without the space, the peacock or the globe silhouette. In December, as the network bounced back, Comcast appended NBC's peacock logo on top of its corporate name in a new logo of its own.