As for his success with music, fashion with his brand Rocawear and now a video game, Jay says his creativity is all over the place.
"When you're an artist, you can see greatness in all things, and you say, man, I wonder if I can try and tinker with that and maybe if we put the music into (NBA)2K and bring those two cultures" together, Jay Z-said. They "were cousins already, so why not bring the family together and let them sit at the same table?"
The Brooklyn Nets will play in the newly built Barclays Center. But before his new team takes the court for the first time, the rapper will christen the new arena with an eight-show run beginning Friday.
John Carucci covers entertainment for The Associated Press. Follow him at http://www.twitter.com/jcarucci_ap