“We are participating in what we like to call conscious capitalism,” Kipp says. “We’d rather have a high happiness index than a high profit margin.”

Swedish clothier H&M blends charity and celebrity with its Fashion Against AIDS collection, made up of T-shirts and bodysuits designed by stars such as Katy Perry, Cyndi Lauper and Dita Von Teese. The company contributes 25 percent of each item’s sale price to four AIDS-related charities.

Rockers Tokio Hotel designed a T-shirt with a skull, while Von Teese created a cap-sleeve tee decorated with what appears to be a one-eyed version of her face.

“Maybe you’re not so inclined to buy and AIDS T-shirt, but because a celebrity designer is backing it, maybe you’re more apt to do that,” says company spokeswoman Jennifer Uglialoro. “Creating awareness is the most important part.”

— Shoes: Choose from Toms Shoes’ laid-back styles and outfit a child in a developing nation with a much-needed pair of shoes. The company, founded in 2006, has donated more than 140,000 pairs of shoes to needy children — one for every pair sold.

Toms slip-ons come in canvas, sequined, suede, corduroy and vegan-friendly designs. There are also boots for women and canvas shoes for baby.

— Hats: Summer is a fine time for a chapeau, especially a colorful fair-trade fedora from Livity Outernational.

The company specializes in eco-friendly, fair-trade textiles, and provides its wares to surf companies such as Quiksilver and Roxy.

Founder Isaac Nichelson says he started Livity to “show my friends in the surf and streetwear industries that the concept of environmentally friendly clothing didn’t have to be priced out of reality.”

The company seeks to operate in a sustainable way wherever it does business, Nichelson says, and it supports nonprofit organizations such as Hemp Industries of America (hemp is more environmentally sustainable than cotton, he says, and can be used for clothing and lumber) and the Save Hawaii Foundation, which aims to eliminate pollution off the islands’ coast. For each red-star fedora Livity sells, it donates $1 to Save Hawaii.

— Everything else: Donate $3 to Reading Is Fundamental at your local Macy’s between July 1 and August 31 and you’ll get $10 off a purchase of $50 or more.

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On the Net:

— PRVCY: www.privacywear.com

— OmniPeace: www.omnipeace.com