The News Courier in Athens, Alabama

Lifestyle

February 14, 2013

Want a home-cooked meal? It's in the can



NEW YORK (AP) — There's nothing more satisfying than a home-cooked meal, especially if it comes out of a can or a pouch.

As more people try their hand at mimicking sophisticated recipes from cooking shows and blogs, food companies are rolling out meal kits and starters that make amateur chefs feel like Emeril Lagasse or Rachael Ray in the kitchen.

Call it the next generation of dinner-in-box sets like Rice-A-Roni and Hamburger Helper that were rolled out as moms flooded the workforce in the '50s, '60s and '70s. But the new kits and starters go beyond just browning meat and throwing evaporated cheese and seasonings into boiling water — the idea is to make people feel like they're making their meals from scratch.

General Mills Inc. has a line of "Progresso Recipe Starters," which are pre-made sauces in flavors such as "Fire-Roasted Tomato" and "Creamy Portabella Mushroom" that can be a base for a variety of dishes. Kraft Food Group Inc.'s "Sizzling Salads" dinner kits pair a meat marinade with salad dressing: you provide all the other ingredients. And Campbell Soup Co. has "Skillet Sauces" that can be mixed with fresh meat and veggies. Total prep time: 15 minutes.

Scott Jones, a public relations specialist in Fort Worth, Texas, uses Kraft's Velveeta Skillets, a deluxe version of mac-n-cheese in a box with flavors such as Chicken Alfredo and Lasagna.

Jones likes that the box suggests ways to customize the recipe by doing things like using different types of meats. He says the creamy cheese packets are a step up from powder mixes. And he likes adding personal touches (Think: diced tomatoes and peppers.)

It's not the same as the pot roasts feasts that he cooks on Sundays but on weekdays it allows him to give his family a "satisfying meal, quickly and conveniently."

Text Only
Lifestyle
Poll

A recent national telephone survey found 75 percent of respondents believe the sale and use of pot will eventually be legal nationwide. Do you think marijuana should be legal in Alabama?

Yes
No
No, but I don’t think pot smokers should go to jail
Yes, but only for medical use
Yes, but only for personal adult use
     View Results
Facebook
AP Video
Tributes Mark Boston Bombing Anniversary Raw: Kan. Shooting Suspect Faces Judge US Supports Ukraine's Efforts to Calm Tensions Suspect in Kansas Shootings Faces Murder Charges Ukraine: Military Recaptures Eastern Airport Raw: Storm Topples RVs Near Miss. Gulf Coast NASA Showcases Lunar Eclipse Pistorius Cries During Final Cross-Examination The Boston Marathon Bombing: One Year Later Michael Phelps Set to Come Out of Retirement First Women Move to Army Platoon Artillery Jobs Sex Offenders Charged in Serial Killings Police: Woman Stored Dead Babies in Garage OC Serial Murder Suspects May Have More Victims Family: 2 Shot in Head at Kan. Jewish Center Raw: Horse Jumping Inspires 'Bunny Hop' After Attack, Officials Kill 5 Bears in Florida Popular Science Honors Year's Top Inventions ND Oil Boom Attracting Drug Traffickers
Twitter Updates
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Stocks
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Business Marquee