The News Courier in Athens, Alabama

Lifestyle

September 24, 2013

Burger King launching lower-calorie french fry

(Continued)

Despite ramped up new menu offerings, sales at Burger King locations open at least a year slipped 0.5 percent in the U.S. and Canada, where it has about 7,200 locations. The metric is a key gauge of health because it strips out the volatility of newly opened and closed locations.

Still, Burger King is betting Satisfries will be so popular that people will be willing to fork over more money for them. The suggested price for a small order of Satisfries is $1.89, compared with $1.59 for regular fries. That's a 19 percent markup.

At the event in New York, Burger King had registered dietitian Keri Gans said Satisfries were about giving people a way to make a small change and still enjoy the foods they love.

"We're not trying to change the world," Hirschhorn agreed.

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