The News Courier in Athens, Alabama


February 18, 2013

Auburn University students love food trucks

AUBURN, Ala. (AP) — While some people may be wary of eating food cooked and served out of a truck, the students at Auburn University definitely aren't.

In the last year, Auburn has acquired seven food trucks, all of which have become some of the most popular dining locations on campus. The mobile mania is now known as the Tiger Traxx campaign.

"It started out just as an idea and there was a demand among the students for several new variety options on campus. We found one of the best ways was food trucks," said Gina Wells, marketing specialist for Tiger Dining at Auburn University. "They are very flexible, we can move them around and they offer more variety for students."

Tiger Traxx has a Facebook page that updates students on the daily locations of the food trucks and their hours. Students' comments include requests for trucks closer to their personal classroom buildings or inquires about where their favorite trucks will be next.

Wells said several trucks approached Auburn when it was still a new idea. She said they've learned traffic patterns and how best to operate the trucks as a functioning unit on the campus.

The first trucks introduced to Auburn's campus a year ago were Domino's Mobile Pizza Kitchen and student-favorite Tex's Tacos.

"Tex's Tacos is amazing," said Daniel Musselwhite, senior in wildlife sciences. "That and Momma G's, it's some of the best food on campus. The lines, especially for the taco truck, can get pretty crazy, but it's worth it."

Wells said the success of Tex's Tacos is due only in part to its food.

"Mac Helms is the owner and co-founder of the taco truck, and he just has an outstanding personality," Wells said. "The students loved the product itself and his personality and customer service just created this great environment."

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