Kors is a longtime supporter of God's Love We Deliver, a New York-based organization that delivers meals to those in need. "The change you saw when people going hungry got a meal — it was an immediate difference. This isn't about research or a big political or social change, this is about giving a meal to people who need them."
"I go all over the globe traveling, and there are very few things in the world that are solvable catastrophes," he said. "This is one of them."
The designer said he asked Berry to be his partner in the campaign because "I'm enthralled by fabulous jugglers."
The message would be strongest coming from two well-known voices, he said. "I wanted someone talented, check. Someone compassionate to the world, a great mother, someone incredibly glamorous and chic — and who makes it all look easy."
"If we can use our celebrity, I want to. I don't want it to go waste," Berry said. "If would be a shame not to use it."
There are many fundraising products for many good causes, Kors said, but choose a watch and it's simple math: a direct formula that it's 100 meals per watch as a conversation starter. Plus, he wears a watch, although he uses his cellphone to check the time. The watch is to make more of "a James Bond statement," he joked.