A report by RBC Capital Markets analyst David Bank says that while FS1 may not match ESPN right away, it can still thrive without doing so. Banks writes that a "modestly successful" venture would more than quadruple Fox's monthly subscriber fees from what Speed received and increase ad revenue from $90 million to $460 million.
"It's going to take us a while, and we're aware of this fact," Fox Sports Chairman David Hill said. "We're not expecting to knock ESPN off in the first week or two. ... It's going to be a solid slog."