The News Courier in Athens, Alabama

Lifestyle

September 28, 2012

Want some taste with that ice cream?



NEW YORK (AP) — Nonfat cheese that tastes like plastic. Low-calorie soda that leaves a bitter aftertaste. Sugar-free brownies that crumble like Styrofoam.

Dieters have learned an important lesson: When you take the fat and calories out of your favorite treats, you sometimes have to say goodbye to the taste too.

But snack brands like Dreyer's/Edy's ice cream, Hershey's chocolate and Lay's potato chips are trying to solve this age-old dieter's dilemma by rolling out so-mid-calorie goodies that have more fat and calories than the snacks of earlier diet crazes but less than the original versions. They're following the lead of soda companies like Pepsi and Dr Pepper that introduced mid-calorie drinks last year.

It's hard to isolate sales of mid-calorie snacks since they also usually have reduced fat, or other healthy attributes like reduced sodium. But sales of all foods and drinks in which the amount of things like fat, sugar, salt, carbohydrates have been actively reduced during production have risen 16 percent to $51.72 billion since 2006, according to research firm Euromonitor International.

The mid-calorie trend is hitting at a time when companies that make sugary and salty treats are being blamed for the country's expanding waistlines. The problem is that the same things that make snacks taste good — sugar, salt, calories — also make them fattening. And many Americans don't want to sacrifice taste at snack time. Shaving a few calories enables companies to market their cakes, cookies and chips as healthier without the stigma of bad taste that goes along with some low-fat products.

It's just the kind of marketing that might attract Monica Olivas. She says she wants to lead a healthy lifestyle, including curbing her fat and caloric intake as much as possible. But most low-fat foods just don't appeal to her.

Text Only
Lifestyle
Poll

A recent national telephone survey found 75 percent of respondents believe the sale and use of pot will eventually be legal nationwide. Do you think marijuana should be legal in Alabama?

Yes
No
No, but I don’t think pot smokers should go to jail
Yes, but only for medical use
Yes, but only for personal adult use
     View Results
Facebook
AP Video
Tributes Mark Boston Bombing Anniversary Raw: Kan. Shooting Suspect Faces Judge US Supports Ukraine's Efforts to Calm Tensions Suspect in Kansas Shootings Faces Murder Charges Ukraine: Military Recaptures Eastern Airport Raw: Storm Topples RVs Near Miss. Gulf Coast NASA Showcases Lunar Eclipse Pistorius Cries During Final Cross-Examination The Boston Marathon Bombing: One Year Later Michael Phelps Set to Come Out of Retirement First Women Move to Army Platoon Artillery Jobs Sex Offenders Charged in Serial Killings Police: Woman Stored Dead Babies in Garage OC Serial Murder Suspects May Have More Victims Family: 2 Shot in Head at Kan. Jewish Center Raw: Horse Jumping Inspires 'Bunny Hop' After Attack, Officials Kill 5 Bears in Florida Popular Science Honors Year's Top Inventions ND Oil Boom Attracting Drug Traffickers
Twitter Updates
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Stocks
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Business Marquee