Stan Frankenthaler, executive chef and vice president of product innovation at Dunkin' Donuts, noted that the chain has been growing sales of its breakfast sandwiches in recent years. The profit margins on breakfast sandwiches are second only to beverages, according to a recent company presentation for investors.
As for Dunkin's recent offerings of a breakfast sandwich with turkey sausage and the new doughnut sandwich, Frankenthaler said they reflect the chain's goal of offering as much variety as possible.
Already, he noted that people can customize sandwiches in multiple ways, such as requesting that it be made with a certain type of bagel.
When asked whether a customer will also be able to order a sandwich on any type of doughnut, such as a chocolate cake doughnut, Frankenthaler said, "I'm sure the store will do that for you."
Dunkin' Brands Group shares rose 46 cents to close at $40.06 on Monday.