The News Courier in Athens, Alabama

Limestone Co. A New Decade

March 1, 2011

Business profile: Champion auto group growing, expecting a successful 2011

— At a time when some car dealerships are still struggling to make a sale, the Champion automotive group in Athens and Decatur is thriving.

Champion not only operates separate Chevrolet and Chrysler, Dodge and Jeep dealerships in Athens, the group opened a Chrysler Dodge and Jeep dealership in Decatur less than two months ago.

Owner Jeff Hamm said the Champion group — located at 9210 South Clinton Street — has operated in Athens for 28 years and has a staff of 71 employees. More workers will be hired in the coming months to fill gaps left from transferring workers to the Decatur location.

He said 2010 saw an increase in opportunities, return on investment and total revenues, but he believes 2011 will be even more successful.

“We’ve got great new products from Chevrolet and Chrysler-Dodge,” Hamm said. “The Equinox is outstanding, and we’ll soon have the new Camaro convertible.”

He said the Champion group probably serves about 1,500 customers per month, through a combination of sales, service and parts.

“I just have a passion for the business,” Hamm said. “I love to interact with so many people and so many departments. What keeps me going is that opportunity.”

Champion has an online presence through and, but has not yet delved into the world of social media. That may soon change, however.

“(Chevrolet) has had several meetings about how to get people more involved in social media,” Hamm said. “I understand that may be a direction we’re coming to.”


Text Only
Limestone Co. A New Decade


Which foreign crisis is the biggest threat to the security of the United States?

None of the above
     View Results
AP Video
Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN Raw: Deadly Landslide Hits Indian Village Obama Chides House GOP for Pursuing Lawsuit New Bill Aims to Curb Sexual Assault on Campus Russia Counts Cost of New US, EU Sanctions 3Doodler Bring 3-D Printing to Your Hand Six PA Cops Indicted for Robbing Drug Dealers Britain Testing Driverless Cars on Roadways Raw: Thousands Flocking to German Crop Circle At Least 20 Chikungunya Cases in New Jersey Raw: Obama Eats Ribs in Kansas City In Virginia, the Rise of a New Space Coast Raw: Otters Enjoy Water Slides at Japan Zoo NCAA Settles Head-injury Suit, Will Change Rules Raw: Amphibious Landing Practice in Hawaii
Twitter Updates
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Business Marquee