TROY, Ala. (AP) — Research by a Troy University professor shows broadcasters in tornado-prone states make the largest investments in weather coverage.
The paper by economic professor Daniel Sutter was published in the July issue of the "Journal of Economics and Finance." Sutter found that stations in markets with a higher tornado rate are more likely to invest in their own Doppler weather radars and have more weathercasters who are certified by the American Meteorological Society. He also found that stations in markets facing higher hurricane and flood risks also invest more in broadcast meteorology.
Sutter said stations provide more weather coverage where it is needed the most. He said fewer weather investments are made by stations in markets where severe weather is rare.