On Cyber Monday, customers didn’t wait until the last second to order their Auburn and Alabama apparel.
Some local merchants said their online sales were strong, following up successful results from Brown Thursday, Black Friday and Small Business Saturday.
“Online is going well,” said Cory Bennett of Bennett’s Clothing in downtown Athens. “We’ll probably work late (Monday night).”
Mark Griggs of Gray & Holt Dry Goods, also on the square in Athens, said it was a good weekend for the store going into Saturday afternoon.
“It’s been good the whole weekend, until about 2 Saturday,” Griggs said. The store closed at 2 p.m. for the Iron Bowl.
“Here in Alabama, Saturday shopping was concentrated in the morning hours,” said Nancy King Dennis of the Alabama Retail Association. “Shopping comes to a standstill in our state during the Iron Bowl.
“Many restaurants and other businesses had the game on to attract business and the stores that sold game day shirts sold out quickly after the game of the century.”
For fans, Gray & Holt will have an Iron Bowl design shirt in stock this morning.
“We’ve got one design coming,” Griggs said. “It will have the score on it and something else.”
Overall, Bennett said it was a “really good weekend” for his store, too, and not just for the team apparel.
“Black Friday was a little better than last year all across the board,” he said.
But the Crimson Tide and Tigers (apparel) didn’t hurt sales, either.
“Alabama and Auburn are definitely driving sales,” Bennett said. “Auburn is up this year, of course, and Alabama is always up.”
Small Business Saturday began in 2010 and has grown each year here, according to Jennifer Williamson, president of the Greater Limestone County Chamber of Commerce.
“We are glad to see our businesses do well this weekend, even with the Iron Bowl,” she said. “Every year we’ve seen it gain in popularity and we are proud to support Small Business Saturday.”