The News Courier in Athens, Alabama

March 5, 2013

Knology switch under way today

By Adam Smith

— Residents in Athens and Limestone County serviced by Knology for their cable, phone or Internet needs will become Wow customers today.

The company planned to mail fliers to its customers today informing them of the change. The flier also details how their service would change or improve under the new company name.

Wow, formerly WideOpenWest, agreed to purchase the West Point, Ga.-based Knology last April for $19.75 per share. Including Knology’s debt, the deal was worth about $1.5 billion.

Kirk Zerkle, vice president and general manager for Wow in Huntsville and Knoxville, said Knology employees would be wearing the new Wow uniforms beginning today. The installation of new signs and logos will also be taking place this week.

In front of the Athens office on Houston Street, Knology vans and service trucks are lined up in a row. Zerkle said the company plans to dispose of the vehicles.

“(Wow) is a different type of company, and we provide a different type of experience where the customer is the first priority,” he said. “It’s a unique initiative.”