The News Courier in Athens, Alabama

Local News

September 6, 2013

AG swats sports-performance co. for unsupported health claims



A third broad category of SWATS products is chips for performance, pain management, insoles, and athletic performance bands. SWATS says these products contain holographic stickers “that bind sound vibrations into a disc to influence the human vitality field.” Worn once or repeatedly, applied directly to the skin or placed up to two inches from the body, these chips are claimed to increase strength, stamina, endurance and recovery. Specifically, the pain chips are said to work “on all kinds of pain anywhere in the body including but not limited to inflammatory pains ([e.g.] osteoarthritis, rheumatoid arthritis, tendonitis, plantar fasciitis, and chronic inflammatory pain), sprains, strains, feminine cramps, bone fractures, and any sports-related injuries or pains.” In a video, Ross further claims the chips treat spinal stenosis.

The Attorney General’s complaint asserts, “like SWATS' other products, the chips are long on claims and short on science…. Like the concussion cap and the sprays and tabs, the various chip products are marketed and sold under specific panacea-like promises that imply the science is there and the only variable on the results is your money. But the reality, which doubles as SWATS’ modus operandi, is that SWATS is waiting for science to prove its claims aren’t real, not the other way around.”

Attorney General Strange commended his Office of Consumer Protection, noting in particular Assistant Attorneys General Kyle Beckman, Cameron McEwen, and section chief Noel Barnes; and Special Agents of the Attorney General’s Investigations Division, for their skill and diligence in handling this case. He also thanked the Jefferson County Sheriff’s Office for its assistance.


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