So far in 2013, with a maximum of three games left to play, James has appeared in 98. The Heat have won 78 of them.
None of those was bigger than the four Miami got in the NBA Finals against San Antonio. In Game 7, James was at his best, scoring 37 points, including the jump shot with 27.9 seconds left that essentially was the clincher.
"He always rises to the occasion when it matters the most," Heat coach Erik Spoelstra said.
Business-wise, James is booming. Some estimate his annual income around $60 million, less than one-third of that being made on the court. His wife has opened a juice bar in Miami, and David Beckham wants James to be part of the Major League Soccer team he plans on bringing to South Florida in the next couple years.
Countless people want to align with James. Few make him listen. Beckham did.
"You want to be a part of it, but it has to feel real to you," James said. "You don't want to do something that doesn't feel much to you, that you're just doing for the money. We all have money. For me, my time is more than money at this point in my life."
James has another "decision" to make in 2014. He can become a free agent again this summer, though still smarting from the circus atmosphere that followed him during his final season with the Cleveland Cavaliers four years ago, James is staying largely silent on what might happen.
He insists he has no idea.
"I'm so zoned in on what my task is here this year that it's hard to think about anything else," James said. "A guy the other day asked me what I'm going to do for New Year's, and I haven't even thought about that."