The News Courier in Athens, Alabama

Sports

July 11, 2014

Twins brew up self-serve beer for All Star Game

MINNEAPOLIS (AP) — It's BYOB at the home of the Minnesota Twins for this week's All Star Game.

As in, Be Your Own Bartender.

Just in time for the Home Run Derby, Target Field in Minneapolis put in two self-serve beer machines in the stands behind first and third base, letting thirsty fans pick a brew, pour and pay by the ounce. The pour-your-own stations are unique among the 100-plus stadiums and arenas in the four major professional sports in the United States — though not the first of their kind, a concessions consultant said.

They're not about boosting sales, cutting labor costs or shortening lines, said Delaware North Companies general manager Pete Spike, who provides concessions at Target Field. And it's too early to say whether the machines are the future of beer concessions — or even whether Target Field will add more.

For now, they're just something new.

"It's a novelty. That's one thing that parks have lost over the years," Spike said. "You used to be able to get ice cream in a special package you couldn't get anywhere else. Now, you can get it everywhere. This is merely something fun."

After an ID check — "Just because it's self-serve doesn't mean it's unmonitored," Twins spokesman Chris Iles said — fans buy a card pre-loaded with $10, $20 or $40. Then they hop in line for their beer of choice: Budweiser and Bud Light for 38 cents an ounce (a little over $6 for a pint), or Goose Island 312 Urban Pale Ale and Shock Top's Lemon Shandy for 40 cents per ounce. The self-pouring is monitored, too, to stop anyone who may be overserving themselves.

Grab a cup, tap the beer card and pour.

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