A lot of that could hinge on the weather. A winter storm was in the forecast for Tuesday night, followed by high temperatures below freezing. If the weather is more pedestrian friendly next week, crowds could come out in force on Broadway. When the "Boulevard" opens, it'll feature a concert stage, a place for fans to try kicking field goals, a toboggan run, a ticket exchange for buying and selling game tickets and (of course) sponsor come-ons.
That won't be open until Wednesday, though. On Monday, the signs of the big game were fewer and farther between. Two visitors from Montreal sat outside Macy's front entrance in chairs, shopping bags at their feet. One of them, Patricia Souza, described herself as a fan of her hometown Alouettes from the CFL, but planned to watch the Super Bowl.
She said she knew the Super Bowl was coming to New York even as they planned their trip. Her friend, who would only give her name as Melissa, hadn't noticed the hype yet.
"I had no idea," she said.