Crawford has experience reviving companies, and finds correlations in Malzahn's challenge.
"Let's face it, this is a turnaround situation," Crawford said in a phone interview Wednesday. "This is a team that won three ballgames last season, and he has got to get the kids back to where they have a winning attitude, heading in the right direction. We've got good kids at Auburn.
"I've always done turnarounds in my corporate career and any time you go in, getting the right people in the right places and doing it the way you think should be done — that's what Gus has to do. You just can't expect it to happen overnight."
Malzahn does have a track record for reviving offenses quickly, even before Cam Newton's arrival in 2010. The Tigers improved from 110th in scoring in 2008 to 16th the following season with Chris Todd at quarterback.
Malzahn also directed Tulsa offenses that led the nation in total offense in 2007 and 2008.
Wallace, one of three quarterbacks with multiple starts returning, said he attended every Auburn home game during the national championship season two years ago. He also saw what Texas A&M and Johnny Manziel did this season with a similarly uptempo offense.
"It's exciting. It really is, just being able to go there and just run all over the defense if you execute as well as you need to," said Wallace, who signed after Malzahn left for Arkansas State. "It's a really fun offense. You've really got to put in all the work that's needed to be very successful in this offense."