"It's kind of legendary how tightly contested most of these games have been and how close the series has been," Richt said.
The Bulldogs have owned it lately with a pair of 38-point wins the past two seasons.
They started out ranked fifth nationally and have beaten No. 11 South Carolina and No. 18 LSU when both teams were ranked in the Top 10.
"Obviously we have a big challenge for us this weekend, playing one of the top teams in the country at the first of the year before they had injuries," Malzahn said.
Here are five things to watch when No. 7 Auburn hosts No. 25 Georgia on Saturday:
MARSHALL VS. MURRAY: Auburn quarterback Nick Marshall started his career at Georgia — as a defensive back. He just ran for 214 yards against Tennessee but has attempted only 15 passes the past two games. Murray set the SEC's career mark with touchdown pass No. 115 last week against Appalachian State.
BACK TO AUBURN: The Bulldogs are making a return trip to Jordan-Hare in a scheduling quirk caused by the league's expansion last year. That might not be such a bad thing since they are 15-10-2 in Auburn. "I definitely wish we could have had them at home, but we've got to be ready to go and we've to be ready for the noise," Murray said. "It's going to be crazy."
CROSSING THE BORDER: Malzahn hired defensive line coach Rodney Garner away from Georgia, and Garner helped land some recruits who were targeted by both schools, most notably defensive tackle Montravius Adams. The Tigers also have 26 players from Georgia, including Marshall. "I feel for everybody from Georgia this is a personal game," said Auburn cornerback Jonathon Mincy, who is from East Atlanta.