FORT WORTH, Texas (AP) — Former President George W. Bush has used a paid motivational speech in Fort Worth, Texas, to urge listeners to stand by their beliefs.

Bush spoke to about 11,000 people at a “Get Motivated” business seminar Monday.

A spokesperson for the group declined to tell the Fort Worth Star-Telegram how much the 43rd president was paid for the appearance. Tickets sold for $225 at the door.

Bush, who lives in Dallas, said he tried during his presidency to bring “honor and dignity to the office.” He told audience members that popularity is “fleeting” and that they should stick to their principles, living each day to the fullest.

Bush was joined at the seminar by former New York Mayor Rudy Giuliani, former U.S. Secretary of State Colin Powell and motivational speaker Zig Ziglar.