So, Granger took advantage of deals for himself last month. He also got a head start on back-to-school shopping for his sons, ages 13 and 17 and bought them discounted summer clothes that they can wear in September. Overall, he spent about $600, but he said he will wait for another end-of-the-season sale to buy more.
"In this economy, you have to get deals where you can," Granger said. "We're starting over like 18-year-olds."
Analysts expect that stores are going to have to continue to offer discounts heading into the back-to-school shopping season to meet the needs of deal-hungry shoppers. In fact, department store chain Kohl's Corp. is already discounting school uniforms anywhere from 30 percent to 35 percent and certain backpacks from 20 percent to 40 percent.
"Retailers are going to be quite promotional," said Madison Riley, managing director at Kurt Salmon.