The News Courier in Athens, Alabama

State and Nation

October 9, 2012

Wal-Mart offers bank account alternative with American Express

(Continued)

A Bluebird starter kit will sell exclusively in Wal-Mart locations for $5. It will be merchandised at checkout and at the front of stores, Eckert said. Consumers can also go to Bluebird's website and sign up for free.

The addition of Bluebird may help Wal-Mart to attract shoppers from Dollar General Corp. and Family Dollar Stores Inc. that have been gaining customers since the recession by adding food and other products, said Patrick McKeever, managing director for MKM Partners in Stamford, Connecticut. Bluebird users can deposit cash into the account at Wal-Mart stores.

"You get consumers in the stores to do more of their financial transactions, and maybe that represents a modest threat to the dollar stores," McKeever said. "Dollar stores don't offer this kind of service currently."

Wal-Mart declined to disclose the financial terms of the partnership. Bluebird can only be used where American Express is accepted, Eckert said.

             

 

Text Only
State and Nation
Photos


Poll

Which foreign crisis is the biggest threat to the security of the United States?

Russia-Ukraine
Israel-Palestine
Iraq
None of the above
     View Results
Facebook
AP Video
Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US
Twitter Updates
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Stocks
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Business Marquee