The News Courier in Athens, Alabama

State and Nation

March 27, 2013

New book shares insights from Steve Jobs' 1st boss

(Continued)

Jobs and Bushnell kept in touch. They would periodically meet over tea or during walks to hash out business ideas. After Bushnell moved to Los Angeles with his family 13 years ago, he didn't talk to Jobs as frequently, though he made a final visit about six months before he died.

There are only a few anecdotes about Bushnell's interaction with Jobs at Atari and about those meetings around Silicon Valley.

The book instead serves as a primer on how to ensure a company doesn't turn into a mind-numbing bureaucracy that smothers existing employees and scares off rule-bending innovators such as Jobs.

Bushnell dispenses his advice in vignettes that hammer on a few points. The basics: Make work fun; weed out the naysayers; celebrate failure, and then learn from it; allow employees to take short naps during the day; and don't shy away from hiring talented people just because they look sloppy or lack college credentials.

Many of these principles have become tenets in Silicon Valley's laid-back, risk-taking atmosphere, but Bushnell believes they remain alien concepts in most of corporate America.

"The truth is that very few companies would hire Steve, even today," Bushnell writes in his book. "Why? Because he was an outlier. To most potential employers, he'd just seem like a jerk in bad clothing."

Bushnell says he is worried that Apple is starting to lose the magic touch that Jobs brought to the company. It's a concern shared by many investors, who have been bailing out of Apple's stock amid tougher competition for the iPhone and the iPad and the lack of a new product line since Tim Cook became the company's CEO shortly before Jobs' death. Apple's market value has dropped by 36 percent, or about $235 billion, from its all-time high reached last September.

Text Only
State and Nation
Photos


Poll

Do you believe America will ever make another manned flight to the moon or another planet?

Yes
No
     View Results
Facebook
AP Video
Official: Air Algerie Flight 'probably Crashed' TSA Administrator on Politics and Flight Bans Raw: National Guard Helps Battle WA Wildfires Raw: Ukraine's Donetsk Residents Flee Senators Push to End Hamas Threat in Cease-Fire A Young Victim's Premonition, Hug Before MH17 U.N. School in Gaza Hit by Israeli Strike Raw: Deadly Storm Hits Virginia Campground Officials Warn of Avoidable Death in Hot Cars Death Penalty Expert: 'This is a Turning Point' House Committee at Odds Over Obama Lawsuit Raw: MH17 Victim's Bodies Arrive in Netherlands Raw: UN School Used As Shelter Hit by Tank Shell Raw: Gunmen Attack Iraqi Prison Convoy Plane Leaves Ukraine With More Crash Victims The Rock Brings Star Power to Premiere Raw: Families Travel to Taiwan Plane Crash Site Arizona Execution Takes Almost Two Hours Crash Kills Teen Pilot Seeking World Record
Twitter Updates
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Stocks
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Business Marquee