The News Courier in Athens, Alabama

February 18, 2013

Cinemagic Theatre goes full digital, 3D

By Lora Scripps

— Cinemagic Theatre in Athens is changing the movie-going experience. For the better.

Moviegoers can now see the magic of the big silver screen the way producers intended.

Owners Ralph and Carlene Freehauf have converted Cinemagic’s drive-in and five auditoriums, which feature stadium seating, into a state-of-the-art cinema by going digital.

Celluloid film is no more for the business that started as a “drive-in under the stars” in 1997 and an indoor theatre in May 2006.

Manager Mack Bullard, who has been in the industry for 25 years, said going digital — first and foremost — keeps the local theatre alive.