If you don't have children or grandchildren, you may be unfamiliar with the YouTube juggernaut known as Ryan's World.
For the uninitiated, the 6-year-old known simply as Ryan has no fewer than six YouTube channels, which have millions of subscribers. His videos feature him and members of his family shopping for toys and reviewing popular toys.
It may seem like child's play, but he often draws more than a billion views a month. In addition to that fame, he now has his own toy and apparel line sold exclusively at Walmart stores.
On Friday, the Ryan's World experiential tour will visit Athens Walmart, though Ryan himself won't be there. The Athens store is one of only 75 nationally to host the event, which will run from 3-7 p.m.
According to a press release about the event, the tour stop will allow fans to play with Ryan's World toys, take photos with life-size characters and create videos. The toy line, for children age 3 and older, features 15 collectible toys, blind bags, slime, vehicles, plush toys, squishies, putty and four T-shirts.
The line was created in collaboration with pocketwatch.com.
“This is the first time a YouTube star in the children and family space has created their own dedicated line of toys and apparel,” said Anne Marie Kehoe, Walmart’s vice president and divisional merchandise manager, Toys. “We’re excited to be partnering with pocket.watch to have it available at Walmart stores nationwide.”